Beauty Pie is the new luxury in town. Its founder, Kilgore, has tapped into the beauty zeitgeist by creating skincare, cosmetics and haircare products that are made in the same factories as high-end brands but don’t have their brand mark-up.
This cuts out the middlemen and saves you money without sacrificing quality. Its monthly membership is just PS59 a month with a spending limit.
It’s a membership club
Beauty Pie is a members-only subscription service that sells luxury beauty products at the factory cost. This includes the cost of the ingredients, testing, packaging, and shipping. It also cuts out the costs associated with retailer markup, stores, and advertising. Beauty Pie’s model is highly transparent and focuses on the customer experience.
Industry game-changer Marcia Kilgore (the woman behind Soap & Glory and Bliss) created Beauty Pie to disrupt the traditional rules of the beauty world. Dubbed the ‘Netflix for make-up’, Beauty Pie delivers a range of best-in-class skincare, makeup, haircare, candles, fragrance, and nutritional supplements directly to your door without the high-end price tag.
When you sign up, you will receive a membership card and a password that allows you to access their special (read: cheap) ‘membership prices’. Essentially, you’re paying to bypass the retailer middlemen and are getting products that are formulated by expert dermatologists and made in renowned laboratories. The only thing you’re not paying for is the expensive retail packaging.
It’s cheaper
Beauty Pie buys high-quality makeup, skincare, candles, and supplements directly from development labs worldwide. They do this to cut out the costs of custom luxury packaging, branding, and retail markups. This means that you’ll get the same formulas you’d find in a high-end store for half the price.
The brand is 100% cruelty free and has a range of products that cater to different needs. For example, their cult-favourite face mask is the perfect solution for blemishes and dull skin. It’s full of stabilised oxygen and salicylic acid, which clear congestion and brighten tone.
Its founder is Marcia Kilgore, an entrepreneur behind successful brands such as Bliss spa and FitFlop footwear. She’s made it her mission to build a digital-only beauty brand that delivers on efficacious ingredients and affordable prices. You can try her products for a day for PS10, or sign up for an annual membership that includes bonus days and treasure hunts. They even offer a return policy for non-member purchases!
It’s more convenient
Beauty Pie cuts out middlemen and retailer markups so you can get products that cost up to 70% less than typical retail prices. That means that you can try new products without worrying about spending too much. You can also repurchase your favourites if you run out.
Founded by industry game-changer Marcia Kilgore (the woman behind Soap and Glory and Fitflop), the ‘buyers’ club for beauty addicts’ offers warehouse-level pricing on luxury products. They’re able to do this by working with labs around the world that produce other premium brands.
For just a tenner a month, you can get your hands on everything from the tanning drops that give you that instant holiday glow to a rich cleansing balm that melts away makeup and pollution, leaving skin hydrated and refreshed. And you can also get 15% off your first order when you sign up for a membership with Muddy by using code MUDDY15.
It’s better for the environment
Beauty Pie’s products are vegan-friendly and cruelty-free, which makes them a good choice for people who are concerned about the environment. They also offer eco-friendly packaging, which includes lightweight compacts and bottles made of recyclable materials. They also try to reduce their carbon footprint by minimizing shipping emissions and using recycled paper.
The company’s founder, Marcia Kilgore (you may recognize her from Bliss Spa and Soap & Glory), wanted to right-size how the beauty industry works and give consumers more options at more accessible prices. This is an innovative approach that has proven to be highly successful with tens of thousands of members.
To maximize customer loyalty, the brand uses Emarsys to connect their zero and first-party data to deliver hyper-relevant communications and nudge customers to take their next best action. For example, they send members reminders to replenish their favorite products before they run out. This helps them drive product revenue and retain their most valued customers.